In marketing, urgency acts as a trigger point to defy inertia. It assimilates your brand and buyer's pain point, causing them to think about the widespread effects of the same. This video by Propel Guru very effortlessly explains the way a sense of urgency can be established after charting out your basic goal. Once you learn the very fundamental ways of getting clients up the ladder, you can position your product/service well. Propel Guru video.