As the name suggests earned media refers to the earned publicity. As digital marketing and social media continue to evolve, earned media is also gaining traction at its own pace, consequently, marketing and customer service, will become more responsible for capturing earned media attention. Remember all customers don't automatically become brand promoters you have to put the work in to not only meet their expectations but exceed them, make them loyal. Watch this video to learn how to supercharge your marketing methodology with earned media. Sukanya Bhattacharaya video.