BMW Aims For The Lucrative Microtransaction Market!

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BMW intends to make more money by putting in place a microtransaction system in its cars along with buyable features like heated seats to lock behind a paywall. While this sounds really, really bad on the surface, there are a few minor benefits to the consumer to be found.

It will be interesting to see if BMW implements this system in an unobtrusive way! Cars Simplified: Everything Automotive Explained video.